The events industry continues to expand all over the world and technology has evolved to go with it. Many event planning trends that have been in discussion for a number of years are beginning to come to fruition and not just in AV services.

The capabilities of smartphones have also increased their connection to all our lives and event technology is itself becoming less expensive and capable of being more specifically tailored to the needs of individuals.

There are a number of pieces of technology that can transform an event by providing attendees with truly unique services and go far beyond just standard audio/visual services. 

Attendee data

Data gathering is still relatively unrealized within the event industry, but that is all about to change thanks to new technologies such as QR codes that assist event professionals to collect data from attendees who actively scan different objects when they are at a live event.

Location-based tracking technologies such as Near Field Communication (NFC) can also help to deepen the insights obtained from live events.

Chatbots

Chatbots are the new normal, with voice assistants being used by event attendees in their homes in record numbers. There are a number of ways in which chatbots can be used for the purpose of enhancing the experience of attendees such as by a system being designed to answer the most frequently asked questions as well for exit surveys.

Facial recognition

Event technology is being influenced by home technology, and facial recognition is likely to become a part of the event industry as has already happened with voice recognition. The use of facial recognition will in the long term result in greater efficiency as well as improvements in security and safety and better post-event social media reach.

Mobile ticketing

All industries have been taken by storm by mobile technology, and the event industry is no exception, with ticket buying systems one of the best examples of this. Mobile ticketing provides clients a wide array of opportunities, including more straightforward management for the ticketing back-end.

Consumers also want even more fully integrated mobile experiences to be provided at events, which would likely improve the engagement of attendees.

Personalization                                 

Personalization is starting to become more and more actionable within event technology and in a rather more sophisticated manner than just adding the name of a particular individual to an email. New methods of personalization include making use of activity history, analyzing the preferences of attendees by taking note of click-throughs and then presenting them with relevant content, and using networking apps to alert attendees that they are close to their contacts.

Smart flooring

Exciting event opportunities are being created by smart flooring via the easy collection of data and analysis. The use of smart mats and similarly unobtrusive technology is able to collect data from vital areas, resulting in an increase in sponsorships because of known traffic data numbers and real-time data.

Entrepreneurs, venture capitalists, and start-ups are working to come up with solutions that will result in the streamlining of event production and surpass the expectations of customers.

To learn more about how Alliant Events can add transformative technology to your next event, contact us!